Tags & Tools
As a part of my final year at the University of Minnesota College of Design, the Graphic Design program held a senior exhibition, entitled ARTIFACT. I lead a team of 5 peers working to develop a website that showcased every graduating student's final exhibition project clearly and succinctly, while making sure that the finished experience was something that every class member could be proud of.
Creating a website always comes with challenges, but creating a site that serves as the digital space for an exhibition adds a whole new layer to the web design process.
Leading a team of designers–who each have their own styles and perspectives–is not as easy as simply saying "make this like this, please". It's determining every team member's strengths and working with them to create a product everyone can be proud of. Team input and collaboration is one of the most important tools to have as a leader–and it couldn't be more true for this project.
We really wanted to bring the rebellious attitude of the exhibition's identity and really emphasize it. The scribbles and "blobs" were added to the backdrop similar to how our printed posters had them, except our digital recreations added motion to really bring them to life. We continued this idea across the site and really leaned into the playful-ness of Artifact's identity.